羅°曼°締°克

ROMANTIC

2019年，是ROMANTIC廈門店成立的第五個(gè)年頭，在過去的五年，ROMANTIC廈門店總經(jīng)理卓建利（卓總）在福建廈門已擁有三家獨(dú)立店面，營銷網(wǎng)點(diǎn)輻射整個(gè)廈門城市。回顧過去的五年，市場風(fēng)云變幻，幾度滄海桑田，有人一戰(zhàn)成名，也有人一夕落幕，而ROMANTIC廈門店總經(jīng)理卓總，絕對稱得上是這場浪潮里出類拔萃的成功者。

In 2019, it was the fifth year of the establishment of ROMANTIC Xiamen store. In the past five years, Zhuo Jianli (Zhuo Zong), general manager of ROMANTIC Xiamen Store, has three independent stores in Xiamen, Fujian, and the marketing outlets radiate the entire Xiamen city. Looking back over the past five years, the market has changed dramatically. Some people have become famous in the world. Some people have become famous, and some people have ended in the evening. The general manager of ROMANTIC Xiamen Store, Zhuo Zong, is definitely the winner of this wave.

廈門羅曼締克瓷磚總經(jīng)理卓建利

· · · 堅(jiān)定初心，共創(chuàng)未來 · · ·

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如今，卓總旗下的三家店面，年銷售額已達(dá)800萬以上，或許在旁人看到，店面營業(yè)額能達(dá)到今天的成績，有上萬個(gè)理由，但是對于卓總來說，答案只有一個(gè)——專注的力量。

Today, Zhuo’s three stores have annual sales of more than 8 million. Perhaps others have seen that the store’s turnover can reach today’s results, there are tens of thousands of reasons, but for Zhuo, the answer is only one— - the power of concentration.

“2014年5月ROMANTIC第一家廈門專賣店成立，那時(shí)候的店面并不起眼，位于島內(nèi)并不起眼的建材市場里。沒有成熟的營銷團(tuán)隊(duì)，沒有厚實(shí)的業(yè)務(wù)基礎(chǔ)，沒有規(guī)范的店面管理系統(tǒng)，起步之艱，不難想象。但是，從決定工作ROMANTIC代理的第一天開始，我就立志要把這個(gè)瓷磚品牌之路進(jìn)行到底，我相信ROMANTIC的企業(yè)實(shí)力，堅(jiān)信ROMANTIC一定能給消費(fèi)者提供不一樣的家居環(huán)境”。這就是一個(gè)創(chuàng)業(yè)者最初的專注。

“In May 2014, ROMANTIC's first Xiamen store was established. At that time, the store was not eye-catching. It was located in the building materials market that is not eye-catching on the island. There is no mature marketing team, no solid business foundation, no standardized store management. The system is difficult to start, but it is not difficult to imagine. However, from the first day of deciding to work as a ROMANTIC agent, I decided to carry out the road of this ceramic tile brand. I believe that ROMANTIC's corporate strength is firmly believed that ROMANTIC will definitely give consumers Provide a different home environment." This is the initial focus of an entrepreneur.

01

2014年ROMANTIC首家廈門專賣店開業(yè)

羅曼締克企業(yè)董事長劉勝紅和卓總合照

02

ROMANTIC第二家廈門專賣店

03

ROMANTIC第三家廈門專賣店

· · · 五年沉淀，成功轉(zhuǎn)型 · · ·

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2016年，持續(xù)低迷的房產(chǎn)市場給家居企業(yè)造成另一個(gè)寒冬，但是，卓總卻認(rèn)為，房地產(chǎn)市場的低迷確實(shí)給建材市場造成了一定的影響，但同時(shí)也到了一個(gè)行業(yè)洗牌的時(shí)刻。卓總認(rèn)為，做得好能堅(jiān)持下來的企業(yè)以后會(huì)更好，做的不好堅(jiān)持不下去的企業(yè)就會(huì)逐漸退出。鷺島廈門，東南沿海重要的中心城市、港口及風(fēng)景旅游城市，很多中高端客戶群體集中在這個(gè)城市，雖然面積不大，但是消費(fèi)能力很高。

In 2016, the housing market, which continued to be sluggish, caused another cold winter for home furnishing companies. However, Zhuo Zong believes that the downturn in the real estate market has indeed had a certain impact on the building materials market, but at the same time it has reached an industry reshuffle. Zhuo Zong believes that enterprises that can do well in the future will be better, and those that do not do well will gradually withdraw. Ludao Xiamen, an important central city, port and scenic tourist city on the southeast coast, many middle and high-end customer groups are concentrated in this city, although the area is small, but the consumption capacity is very high.

在這種情況下，各種市場推廣會(huì)起到很大的作用。于是，卓總開始參與廠家為期定制的促銷活動(dòng)，卓總在處理與廠商的關(guān)系過程中始終秉承‘合力共贏’的原則，他知道在市場還是相對散亂的局面，缺乏良好的、長遠(yuǎn)的行業(yè)指導(dǎo)，孤軍奮斗，是注定失敗的。就在同年三月，卓總在廠家的協(xié)助下參加了當(dāng)?shù)氐囊粓黾也?huì)。正所謂“酒香不怕巷子深”，好產(chǎn)品+好戰(zhàn)略，一場活動(dòng)讓廈門店一共簽下36個(gè)訂單。36對卓總而言，那是一個(gè)多么珍貴的數(shù)字，它讓卓總看到了希望，找到了新出路，卓總知道要“活下去”，不能單靠傳統(tǒng)的零售渠道，必須要結(jié)合活動(dòng)營銷和推廣。

In this case, various marketing campaigns will play a big role. As a result, Zhuo always began to participate in the custom-made promotional activities of the manufacturers. Zhuo always adhered to the principle of “joining and winning together” in dealing with the relationship with the manufacturers. He knew that the market was still relatively scattered and lacked a good and long-term industry. Guidance, struggle alone, is doomed to failure. In March of the same year, Zhuo attended the local home fair with the assistance of the manufacturers. The so-called "wine is not afraid of the deep alley", good products + good strategy, an event for Xiamen stores signed a total of 36 orders. 36 For Zhuo Zong, it is a precious number. It makes Zhuo Zhuo see hope and find a new way. Zhuo always knows to “l(fā)ive”. It cannot rely on traditional retail channels alone. It must be combined with event marketing. And promotion.

2016-2019年，卓總積極與廠家互動(dòng)，做好市場規(guī)劃，參與多種戰(zhàn)略性營銷活動(dòng)，重金投放戶外廣告推廣，每年堅(jiān)持與客運(yùn)站和高鐵傳媒、LED廣播等優(yōu)秀資源聯(lián)手合作，全面打通福建市場。卓總用了整整五年的時(shí)間，到2019年今天，卓總在廈門這個(gè)美麗的鷺島城市，島內(nèi)島外一共建立了三個(gè)獨(dú)立的專賣店，擁有了一支專業(yè)的營銷團(tuán)隊(duì)，渠道也足見成熟，業(yè)績從當(dāng)年的80萬躍進(jìn)到今天的800萬以上。

In 2016-2019, Zhuo actively interacted with manufacturers, did a good job in market planning, participated in a variety of strategic marketing activities, and put emphasis on outdoor advertising promotion. Every year, he insisted on cooperating with passenger stations, high-speed rail media, LED broadcasting and other excellent resources to fully open up. Fujian market. Zhuo spent a full five years. By 2019, Zhuo always established three independent stores in Xiamen, a beautiful island city in Xiamen. He has a professional marketing team and channels. It also shows maturity, and its performance has jumped from 800,000 in that year to more than 8 million today.

==== 歷年活動(dòng)回顧 ====

? 2018全國經(jīng)銷商年會(huì) ?

? 第一期金牌店長廈門舉辦 ?

? 東北三省聯(lián)動(dòng) ?

? 2019年2月下旬活動(dòng)現(xiàn)場 ?

=== 三年來公交廣告，BRT廣告，播音LED廣告 ===

? 公交車車身廣告 ?

? 廈門標(biāo)志性工地BRT專線及地鐵一號(hào)線 ?

? 地鐵一號(hào)線及BRT公交線路都采用羅曼締克瓷磚 ?

==== 連續(xù)三年優(yōu)秀經(jīng)銷商 ====

低調(diào)而活躍，和氣而敢闖形容在卓總最恰不過了。卓總精明能干，一路披荊斬刺，卓總的成功轉(zhuǎn)型，，讓他沉淀多年的經(jīng)銷功力得以爆發(fā)，連續(xù)三年獲得ROMANTIC年度“優(yōu)秀經(jīng)銷商”榮譽(yù)稱號(hào),來吉家家世界一年多，便相繼摘下了“服務(wù)之星”、“五星商戶”兩大頭銜，并在2018年連續(xù)兩個(gè)重要節(jié)日＂五一節(jié)＂和＂國慶節(jié)＂都拿到了市場瓷磚品類的＂開單王＂，是首個(gè)在吉家家世界市場品牌里在最短時(shí)間內(nèi)摘下多項(xiàng)重量級榮譽(yù)的瓷磚品牌，同時(shí)這也反映了吉家家世界給予卓總的充分肯定。

Being low-key and active, and arrogant and daring to describe it in Zhuo is the most appropriate. Zhuo is savvy and capable, all the way to the thorns, Zhuo's successful transformation, so that he has accumulated many years of distribution skills to break out, won the ROMANTIC annual "excellent dealers" honorary title for three consecutive years, to the family of the family for more than a year They have successively selected the two titles of "Star of Service" and "Five-Star Merchants", and in 2018, two consecutive important festivals, "May Day" and "National Day", have won the "Billing King" of the market ceramic tile category. "It is the first ceramic tile brand that has won a number of heavyweight honors in the shortest time in the Jijiajia world market brand. At the same time, it also reflects the full recognition of the Jijiajia world to Zhuo.

· · · 風(fēng)雨同路，與您同行 · · ·

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卓建利，一個(gè)時(shí)刻充滿正能量的人，智慧、敢拼、自帶陽光，不但感染著ROMANTIC廈門終端團(tuán)隊(duì)，也感染著每一個(gè)羅曼人，成為了ROMANTIC廠家商學(xué)院的特聘老師，定期為終端店提供個(gè)人培訓(xùn)分享，ROMANTIC相信在各經(jīng)銷團(tuán)隊(duì)的努力下，ROMANTIC的發(fā)展也會(huì)越來越好！2019年必然是機(jī)遇和挑戰(zhàn)相互交織。適應(yīng)“時(shí)”和“勢”的變化，增強(qiáng)“難”和“憂”的意識(shí)，把握“穩(wěn)”的要義、強(qiáng)化“進(jìn)”的措施。 2019，我們風(fēng)雨同路；2019，我們與您同行！

Zhuo Jianli, a person full of positive energy, wisdom, dare to fight, bring his own sunshine, not only infected with ROMANTIC Xiamen terminal team, but also infected every Roman, became a special teacher of ROMANTIC manufacturers business school, regularly for the terminal The store provides personal training sharing, ROMANTIC believes that with the efforts of various distribution teams, the development of ROMANTIC will be better and better! In 2019, opportunities and challenges must be intertwined. Adapt to the changes of "time" and "potential", enhance the awareness of "difficult" and "worry", grasp the essence of "stable", and strengthen the measures of "into". 2019, we are on the same road; 2019, we are with you!

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