為提升終端店面營銷能力，強化各部門業務能力和綜合素質，提升企業品牌市場競爭力，12月3-5日，伊莉莎白瓷磚佛山營銷總部商學院精心打造了一場以《蛻變成長 贏領終端》為主題的內部提升培訓，系統地講解了品牌，產品，終端店面規范，終端活動指引等相關知識。企業全員100多名員工聚集一堂，共同探討學習。

In order to improve the marketing capabilities of the terminal store, strengthen the business capabilities and comprehensive quality of various departments, and enhance the competitiveness of the corporate brand market, from December 3-5, Elizabeth Tiles Foshan Marketing Headquarters Business School carefully created a The "Leading Terminal" internal training training on the theme, systematically explained the brand, product, terminal store specifications, terminal activity guidelines and other related knowledge. More than 100 employees of the company gathered together to discuss learning together.

企業市場部經理郭彩宏

為了加強伊莉莎白瓷磚家人們對品牌和產品的認知，企業市場部郭彩宏經理現場就《品牌文化及產品優勢》進行了詳細解讀，讓場下的業務精英們體會到了伊莉莎白多年沉淀的品牌底蘊，了解到品牌的成功轉型史，進一步鞏固了產品知識。

In order to strengthen the awareness of Elizabeth Tiles' family and brand, Manager Guo Caihong of the Corporate Marketing Department gave a detailed interpretation of "Brand Culture and Product Advantages" on the spot, so that the business elites off the market experienced Elizabeth for many years The accumulated brand heritage and the history of successful brand transformation have further consolidated product knowledge.

伊莉莎白平面設計師-呂定敏

終端店面作為品牌的最終落地形象，店面對促進產品的銷售，提升品牌的認知起到了關鍵的作用。會上，伊莉莎白平面設計師呂定敏為家人們輸出了品牌VI應用規范內容，助力品牌形象優化升級。

The terminal storefront, as the brand's final landing image, has played a key role in promoting product sales and improving brand awareness. At the meeting, Elizabeth graphic designer Lu Dingmin exported the contents of the brand VI application specifications for the family members, helping to optimize and upgrade the brand image.

伊莉莎白產品主管-陳平

伊莉莎白產品主管-陳平

業務上的游刃有余，是源于對產品的胸有成竹。會上，產品部主管陳平對伊莉莎白的核心產品、形象產品、新產品的工藝、特性、賣點和配套進行了詳細的講述，讓學員們對產品有了進一步的鞏固了解。

The ease of business is due to the well-thought-out of the product. At the meeting, Chen Ping, the head of the product department, gave a detailed description of Elizabeth's core products, image products, new product technology, characteristics, selling points and supporting facilities, so that students have a further solid understanding of the product.

策劃部經理王飛

伊莉莎白在不斷完善產品體系的同時，致力于品牌的高速發展。品牌的發展離不開終端的提升。伊莉莎白瓷磚從店面的建立到運營，再到渠道的布局，一直不遺余力地為終端提供技術和資源支持，幫扶終端銷售實現增長。培訓會上，策劃部經理王飛，培訓師阮丹，活動策劃導師蔡彬，王演寅，黃以良，葉青，翁東流7位老師分別就如何提升終端活力，管理門店，開展渠道、活動操作等幾大方便進行了一一講解，為終端的快速發展提供了新的思路和指引。

While continuing to improve the product system, Elizabeth is committed to the rapid development of the brand. The development of the brand is inseparable from the improvement of the terminal. From the establishment of the store to the operation and the layout of the channel, Elizabeth Tiles has spared no effort to provide technical and resource support for the terminal to help the terminal sales grow. At the training meeting, Wang Fei, Corporate Marketing Manager, Ruan Dan, the trainer, and Cai Bin, Wang Yanyin, Huang Yiliang, Ye Qing, and Weng Dongliu, the event planning instructors, respectively, talked about how to improve the vitality of the terminal, manage the store, and launch channels and activities. Waiting for several major conveniences to explain one by one, providing new ideas and guidelines for the rapid development of the terminal.

培訓師阮丹

活動策劃導師蔡彬（右一）

活動策劃導師王演寅

活動策劃導師黃以良

活動策劃導師葉青

銷售部區域經理李廣為大家帶來了大板瓷磚的施工指導

互動問答積分最高小組

學習如逆水行舟，不進則退。伊莉莎白瓷磚一直致力于打造學習型，優秀型團隊，定期組織不同類型的培訓學習，通過不斷學習提升團隊的綜合能力，從而更好地為終端服務，提升品牌。

Learning is like sailing against the water. Elizabeth Tile has always been committed to creating a learning-oriented, excellent team, and regularly organizes different types of training and learning, and through continuous learning to improve the team's comprehensive ability, so as to better serve the terminal and enhance the brand.