為提升終端店面營(yíng)銷(xiāo)能力，強(qiáng)化各部門(mén)業(yè)務(wù)能力和綜合素質(zhì)，提升企業(yè)品牌市場(chǎng)競(jìng)爭(zhēng)力，12月3-5日，伊莉莎白瓷磚佛山營(yíng)銷(xiāo)總部商學(xué)院精心打造了一場(chǎng)以《蛻變成長(zhǎng) 贏領(lǐng)終端》為主題的內(nèi)部提升培訓(xùn)，系統(tǒng)地講解了品牌，產(chǎn)品，終端店面規(guī)范，終端活動(dòng)指引等相關(guān)知識(shí)。企業(yè)全員100多名員工聚集一堂，共同探討學(xué)習(xí)。

In order to improve the marketing capabilities of the terminal store, strengthen the business capabilities and comprehensive quality of various departments, and enhance the competitiveness of the corporate brand market, from December 3-5, Elizabeth Tiles Foshan Marketing Headquarters Business School carefully created a The "Leading Terminal" internal training training on the theme, systematically explained the brand, product, terminal store specifications, terminal activity guidelines and other related knowledge. More than 100 employees of the company gathered together to discuss learning together.

企業(yè)市場(chǎng)部經(jīng)理郭彩宏

為了加強(qiáng)伊莉莎白瓷磚家人們對(duì)品牌和產(chǎn)品的認(rèn)知，企業(yè)市場(chǎng)部郭彩宏經(jīng)理現(xiàn)場(chǎng)就《品牌文化及產(chǎn)品優(yōu)勢(shì)》進(jìn)行了詳細(xì)解讀，讓場(chǎng)下的業(yè)務(wù)精英們體會(huì)到了伊莉莎白多年沉淀的品牌底蘊(yùn)，了解到品牌的成功轉(zhuǎn)型史，進(jìn)一步鞏固了產(chǎn)品知識(shí)。

In order to strengthen the awareness of Elizabeth Tiles' family and brand, Manager Guo Caihong of the Corporate Marketing Department gave a detailed interpretation of "Brand Culture and Product Advantages" on the spot, so that the business elites off the market experienced Elizabeth for many years The accumulated brand heritage and the history of successful brand transformation have further consolidated product knowledge.

伊莉莎白平面設(shè)計(jì)師-呂定敏

終端店面作為品牌的最終落地形象，店面對(duì)促進(jìn)產(chǎn)品的銷(xiāo)售，提升品牌的認(rèn)知起到了關(guān)鍵的作用。會(huì)上，伊莉莎白平面設(shè)計(jì)師呂定敏為家人們輸出了品牌VI應(yīng)用規(guī)范內(nèi)容，助力品牌形象優(yōu)化升級(jí)。

The terminal storefront, as the brand's final landing image, has played a key role in promoting product sales and improving brand awareness. At the meeting, Elizabeth graphic designer Lu Dingmin exported the contents of the brand VI application specifications for the family members, helping to optimize and upgrade the brand image.

伊莉莎白產(chǎn)品主管-陳平

伊莉莎白產(chǎn)品主管-陳平

業(yè)務(wù)上的游刃有余，是源于對(duì)產(chǎn)品的胸有成竹。會(huì)上，產(chǎn)品部主管陳平對(duì)伊莉莎白的核心產(chǎn)品、形象產(chǎn)品、新產(chǎn)品的工藝、特性、賣(mài)點(diǎn)和配套進(jìn)行了詳細(xì)的講述，讓學(xué)員們對(duì)產(chǎn)品有了進(jìn)一步的鞏固了解。

The ease of business is due to the well-thought-out of the product. At the meeting, Chen Ping, the head of the product department, gave a detailed description of Elizabeth's core products, image products, new product technology, characteristics, selling points and supporting facilities, so that students have a further solid understanding of the product.

策劃部經(jīng)理王飛

伊莉莎白在不斷完善產(chǎn)品體系的同時(shí)，致力于品牌的高速發(fā)展。品牌的發(fā)展離不開(kāi)終端的提升。伊莉莎白瓷磚從店面的建立到運(yùn)營(yíng)，再到渠道的布局，一直不遺余力地為終端提供技術(shù)和資源支持，幫扶終端銷(xiāo)售實(shí)現(xiàn)增長(zhǎng)。培訓(xùn)會(huì)上，策劃部經(jīng)理王飛，培訓(xùn)師阮丹，活動(dòng)策劃導(dǎo)師蔡彬，王演寅，黃以良，葉青，翁?hào)|流7位老師分別就如何提升終端活力，管理門(mén)店，開(kāi)展渠道、活動(dòng)操作等幾大方便進(jìn)行了一一講解，為終端的快速發(fā)展提供了新的思路和指引。

While continuing to improve the product system, Elizabeth is committed to the rapid development of the brand. The development of the brand is inseparable from the improvement of the terminal. From the establishment of the store to the operation and the layout of the channel, Elizabeth Tiles has spared no effort to provide technical and resource support for the terminal to help the terminal sales grow. At the training meeting, Wang Fei, Corporate Marketing Manager, Ruan Dan, the trainer, and Cai Bin, Wang Yanyin, Huang Yiliang, Ye Qing, and Weng Dongliu, the event planning instructors, respectively, talked about how to improve the vitality of the terminal, manage the store, and launch channels and activities. Waiting for several major conveniences to explain one by one, providing new ideas and guidelines for the rapid development of the terminal.

培訓(xùn)師阮丹

活動(dòng)策劃導(dǎo)師蔡彬（右一）

活動(dòng)策劃導(dǎo)師王演寅

活動(dòng)策劃導(dǎo)師黃以良

活動(dòng)策劃導(dǎo)師葉青

銷(xiāo)售部區(qū)域經(jīng)理李廣為大家?guī)?lái)了大板瓷磚的施工指導(dǎo)

互動(dòng)問(wèn)答積分最高小組

學(xué)習(xí)如逆水行舟，不進(jìn)則退。伊莉莎白瓷磚一直致力于打造學(xué)習(xí)型，優(yōu)秀型團(tuán)隊(duì)，定期組織不同類(lèi)型的培訓(xùn)學(xué)習(xí)，通過(guò)不斷學(xué)習(xí)提升團(tuán)隊(duì)的綜合能力，從而更好地為終端服務(wù)，提升品牌。

Learning is like sailing against the water. Elizabeth Tile has always been committed to creating a learning-oriented, excellent team, and regularly organizes different types of training and learning, and through continuous learning to improve the team's comprehensive ability, so as to better serve the terminal and enhance the brand.