年輕品牌，

活力人物！

感謝太原伊莉莎白瓷磚

代理商張建先（張總），

在百忙中抽空接受小白本次專訪。

Young brand,

Dynamic characters!

Thanks to Taiyuan Elizabeth Tiles

Agent Zhang Jianxian (General Manager Zhang),

Take time out of your busy schedule to accept this interview.

2015年，太原張建先（張總）

加盟伊莉莎白瓷磚，

成為品牌轉(zhuǎn)型后首批客戶，

建立太原首家伊莉莎白瓷磚專賣店。

2015, Taiyuan Zhang Jianxian (General Manager Zhang)

Join Elizabeth Tiles,

Becoming the first customers after the brand transformation,

Established Taiyuan's first Elizabeth tile store.

太原張建先

2016年，第一家店面遇上政策性拆除；

2017年，開(kāi)設(shè)錦繡國(guó)際2.0門店；

2018年，相繼開(kāi)設(shè)居然之家店，東城月星店；

2019年，開(kāi)設(shè)黎氏閣店；

2020年，太原紅星店建設(shè)中......

In 2016, the first store encountered policy dismantling;

In 2017, opened Jinxiu International 2.0 stores;

In 2018, they actually opened their own home stores, Dongcheng Yuexing Store;

In 2019, Li's Pavilion will be opened;

In 2020, Taiyuan Red Star Store is under construction ...

太原伊莉莎白瓷磚代理商-張建先（張總），一個(gè)顏值和智慧擔(dān)當(dāng)?shù)?0后，伊莉莎白品牌轉(zhuǎn)型后首批代理商客戶，企業(yè)優(yōu)秀客戶。忠誠(chéng)，拼搏，用心，注重細(xì)節(jié)，是外界常用來(lái)定義他的標(biāo)簽。因?yàn)橄嘈牛ㄆ髽I(yè)實(shí)力），所以堅(jiān)信（自己的選擇）！四年里，張總緊隨品牌發(fā)展步伐，到目前為止，張總旗下已擁有4家獨(dú)立專賣店，并于明年2020年迎來(lái)第5店的面世。

Taiyuan Elizabeth Tiles Agent-Zhang Jianxian , an 80-year-old with wisdom and wisdom, the first batch of agent customers and outstanding customers of the company after the Elizabeth brand transformation Loyalty, hard work, attentiveness, attention to detail, are the tags often used to define him. Because I believe in (corporate strength), I firmly believe in (my own choice)! In the past four years, Mr. Zhang has closely followed the development of the brand. So far, Mr. Zhang has 4 independent stores and will welcome the fifth store in 2020 next year.

張總與錦繡國(guó)際伊莉莎白團(tuán)隊(duì)

2015年，伊莉莎白瓷磚300x300規(guī)格瓷質(zhì)通體小磚在行業(yè)一花獨(dú)放。張總回憶說(shuō)道，盡管當(dāng)時(shí)企業(yè)只推出了300x300mm規(guī)格的產(chǎn)品，但是因?yàn)橐晾蛏状纱u獨(dú)具特色的優(yōu)勢(shì)，賣點(diǎn)，張總還是非常有信心能贏得市場(chǎng)。果然，當(dāng)時(shí)貨源一到太原倉(cāng)庫(kù)，瓷磚同行便爭(zhēng)先恐后幫著賣。廠家區(qū)域經(jīng)理看到伊莉莎白瓷磚在太原當(dāng)?shù)厥袌?chǎng)備受歡迎后，便與張總共商戰(zhàn)略，積極開(kāi)拓渠道，擴(kuò)大輻射范圍。很快，伊莉莎白瓷磚便在當(dāng)?shù)卮蝽懥嗣茫谔ú氖袌?chǎng)占領(lǐng)一席之地。

In 2015, Elizabeth ceramic tiles of 300x300 size are all in the industry. Mr. Zhang recalled that although the company only launched products of 300x300mm specifications at that time, because of the unique advantages of Elizabeth tiles, the selling point, Mr. Zhang was still very confident to win the market. Sure enough, as soon as the source of goods arrived at the Taiyuan warehouse, the ceramic tile colleagues scrambled to help sell it. After seeing the popularity of Elizabeth tiles in the local market of Taiyuan, the regional manager of the manufacturer discussed the strategy with Zhang, actively explored channels, and expanded the radiation range. Soon, Elizabeth tiles became famous locally, occupying a place in the Taiyuan building materials market.

第一家專賣店的建立，張總記憶猶新。張總提到，當(dāng)時(shí)總部空間設(shè)計(jì)師親臨現(xiàn)場(chǎng)與施工隊(duì)對(duì)接，反反復(fù)復(fù)的溝通、修改、監(jiān)工，加班加點(diǎn)，就是為了把店面完美的建立起來(lái)。當(dāng)時(shí)在場(chǎng)的張總心里倍感欣慰，他覺(jué)得伊莉莎白是一個(gè)“注重設(shè)計(jì)并有匠心的企業(yè)”。在廠家的扶持與團(tuán)隊(duì)的努力下，太原伊莉莎白瓷磚發(fā)展迅速，慢慢地實(shí)現(xiàn)了兩年一店，一年一店，一年兩店的跨越，伊莉莎白瓷磚逐步覆蓋整個(gè)太原市。

Mr. Zhang remembers the establishment of the first store. Mr. Zhang mentioned that at that time, the headquarter space designer came to the site to dock with the construction team, and repeatedly communicated, modified, supervised, and worked overtime to build the store perfectly. Mr. Zhang, who was present at the time, was very relieved. He felt that Elizabeth was a "design-oriented and ingenious company." With the support of the manufacturers and the efforts of the team, Taiyuan Elizabeth Tiles has developed rapidly, and slowly achieved a span of two stores, one store per year, and two stores per year. Elizabeth tiles gradually covered the entire Taiyuan. city.

2016年的太原對(duì)整個(gè)建材市場(chǎng)是致命的，出于當(dāng)?shù)厥袌?chǎng)政策的出臺(tái) — 拆除所有傳統(tǒng)露天市場(chǎng)，張總旗下的店面也不能幸免。在回憶當(dāng)年拆除店面的情景，張總?cè)匀黄綇?fù)不了內(nèi)心的惋惜：“當(dāng)鏟車推掉我們同事們付出最多并引以自豪的門面時(shí)，每個(gè)人心情都很沉重。很多同行都開(kāi)始收縮門店或放棄再開(kāi)門店，源于經(jīng)濟(jì)下沉，所謂國(guó)內(nèi)一線品牌都出廉價(jià)磚來(lái)?yè)寠Z中低端市場(chǎng)。但是我們堅(jiān)信憑借伊莉莎白優(yōu)質(zhì)的產(chǎn)品一定會(huì)在陶瓷行業(yè)占領(lǐng)一席之地。”

In 2016, Taiyuan was fatal to the entire building materials market. Due to the introduction of local market policies—the removal of all traditional open-air markets, the stores under President Zhang could not be spared. In recalling the scene of dismantling the store, Mr. Zhang still couldn't heal his regrets: "When the forklift pushed off the facade that our colleagues paid the most and took pride in, everyone was very heavy. Many colleagues began to shrink stores or The reason for giving up and opening a new store is that the economy is sinking. The so-called domestic first-tier brands are selling cheap bricks to snatch the low-end market. However, we firmly believe that relying on Elizabeth's high-quality products will definitely occupy a place in the ceramic industry.”

“以往的豐收年，見(jiàn)證了伊莉莎白瓷磚深受廣大消費(fèi)者喜愛(ài)。尤其2015年的56度超白底，300×600.300×800的新品推出，讓行業(yè)的同行贊不絕口，羨慕不已！讓我們收獲更多的客戶對(duì)產(chǎn)品的認(rèn)可與喜愛(ài)。憑借客戶的口口相傳，也漸漸吸引了設(shè)計(jì)師們的目光。所以在其他品牌收縮門店時(shí)我們更堅(jiān)定決心逆流而上。”

“The past harvest years have witnessed the popularity of Elizabeth tiles. Especially in 2015, the 56-degree ultra-white background, 300 × 600.300 × 800 new products were launched, which made the industry peers praise and envy! Let us harvest more customers' recognition and love of the product. Relying on word of mouth from customers, it has gradually attracted the attention of designers. So when other brands are shrinking their stores, we are more determined to go up. "

2018年，在廠家的大力支持下，在團(tuán)隊(duì)的配合下，張總實(shí)現(xiàn)了一年兩店的目標(biāo)，居然之家店、東城月星店相繼建立，同時(shí)拓展了設(shè)計(jì)師渠道。門店的開(kāi)設(shè)必然有新的血液新同事加入，張總明確地為每個(gè)店面組建好團(tuán)隊(duì)，一店5人團(tuán)：一位店長(zhǎng)，兩名導(dǎo)購(gòu)，一個(gè)設(shè)計(jì)和一個(gè)預(yù)備人員。團(tuán)隊(duì)的通力合作，讓張總旗下的店面銷量業(yè)績(jī)持續(xù)上升。

In 2018, with the strong support of the manufacturers and the cooperation of the team, Mr. Zhang achieved the goal of two stores a year, and the Home Store and Dongcheng Yuexing Store were successively established, while expanding the designer channel. The opening of the store is bound to involve new blood and new colleagues. President Zhang clearly established a team for each store, a group of five people: a store manager, two shopping guides, a design and a reserve staff. The team's concerted efforts made the sales performance of Zhang's stores continue to rise.

部分店面照片

太原居然之家伊莉莎白團(tuán)隊(duì)

月星伊莉莎白團(tuán)隊(duì)

為了更好的提升品牌知名度和形象,張總在每個(gè)店的商場(chǎng)外立面都投入大量廣告宣傳片。在今年3月大型的團(tuán)購(gòu)會(huì)上，太原團(tuán)隊(duì)在沒(méi)有此類活動(dòng)經(jīng)驗(yàn)的前提下，邊學(xué)邊做，依然積極掛帥上陣。沒(méi)蓄水，2天爆單52單，摘下現(xiàn)場(chǎng)簽單王桂冠。

In order to better promote brand awareness and image, President Zhang put a lot of advertising videos on the facade of each store. At the large-scale group purchase meeting in March this year, the Taiyuan team was still learning and doing actively without the experience of such activities. No water, 52 orders in 2 days, took off the on-site signing Wang Guiguan.

廣告投放

活動(dòng)現(xiàn)場(chǎng)

培訓(xùn)會(huì)分享

張總在開(kāi)年第1期家裝超級(jí)顧問(wèn)培訓(xùn)會(huì)給學(xué)員們分享經(jīng)驗(yàn)

太原伊莉莎白張建先

2019年，太原伊莉莎白第4店，254㎡黎氏閣店嶄新呈現(xiàn)，選址太原市北部尖草坪區(qū)三給街的最佳位置，設(shè)計(jì)團(tuán)隊(duì)在裝修設(shè)計(jì)上融入了品牌新設(shè)計(jì)概念，緊跟市場(chǎng)對(duì)時(shí)尚的需求，將伊莉莎白獨(dú)特的光影表現(xiàn)與空間藝術(shù)相結(jié)合，別具情調(diào)，透過(guò)熱情和活力的色彩演繹創(chuàng)意，塑造風(fēng)格鮮明的新空間。

In 2019, the fourth store of Elizabeth in Taiyuan and the 254㎡ Lishige store were brand-newly presented. It was located at the best location on Sange Street, Jiancao District, northern Taiyuan. Keeping up with the market's demand for fashion, combining Elizabeth's unique light and shadow performance with space art, she has a unique atmosphere, interprets creativity through passionate and vibrant colors, and creates new styles with distinctive styles.

2019年，總部與紅星美凱龍簽下戰(zhàn)盟，張總便簽下紅星歐麗洛雅拿下A類位置，完美占據(jù)居然之家、紅星美凱龍兩大高端賣場(chǎng)。對(duì)于未來(lái)規(guī)劃，張總表示：“現(xiàn)在要做的就是優(yōu)化和突顯品牌優(yōu)勢(shì)，相信在這個(gè)所謂建材行業(yè)大環(huán)境下，當(dāng)我們所有的事情都做到A，我們的成績(jī)也必然NO1.這是一個(gè)快魚(yú)吃慢魚(yú)時(shí)代，慢了就必然被淘汰，快了也得讓靈魂跟上腳步，唯有不斷學(xué)習(xí)，不斷進(jìn)取才能跟的上廠家的理念。”

In 2019, the headquarters signed the Red Star Macalline alliance, and General Manager Zhang signed the Red Star Oriello to win the Class A position, perfectly occupying the two high-end hypermarkets of the home and the Red Star Macalline. Regarding future planning, Mr. Zhang said: "What we have to do now is to optimize and highlight the brand advantages. I believe that in this so-called building materials industry environment, when all our things are A, our results will inevitably be NO1. This is a In the era of fast fish eating slow fish, it will inevitably be eliminated when it is slow, and the soul must keep up with it. Only by continuous learning and continuous progress can we keep up with the manufacturer's philosophy. "

黎氏閣伊莉莎白團(tuán)隊(duì)

太原伊莉莎白瓷磚現(xiàn)代館地址：

店一：山西省太原市尖草坪區(qū)三給街錦繡國(guó)際裝飾城4號(hào)館一層

店二：山西省太原市迎澤區(qū)南沙河沿北月星家居廣場(chǎng)二層

店三：山西省太原市萬(wàn)柏林區(qū)迎澤西大街333號(hào)居然之家建材二層2060

店四：山西省太原市尖草坪區(qū)三給街黎氏閣北中環(huán)店建材館二層

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