走好選擇的路，別選擇好走的路

廈門·卓建利，2010年已經(jīng)開(kāi)始選擇在行業(yè)中素有“小磚之王”、“白磚之王”稱號(hào)的羅曼締克瓷磚，攜手共進(jìn)9年，卓總已然是個(gè)與ROMANTIC為伴的男人了。

Xiamen Zhuo Jianli, in 2010 has begun to choose the Romantic tile known as "King of the King" and "King of White Bricks" in the industry, and work together for 9 years, Mr. Zhuo is already a company with ROMANTIC Man now.

廈門羅曼締克瓷磚總經(jīng)理卓建利

國(guó)際花園城市

著名的僑鄉(xiāng)之都

海上絲綢之路戰(zhàn)略支點(diǎn)城市

綜合性強(qiáng)交通樞紐城市

福建·廈門

一座高顏值的島嶼城市

有著深厚的人文底蘊(yùn)與民俗文化

剛承辦了金雞百花電影節(jié)

又一次全國(guó)矚目

廈門共分為

思明區(qū)、湖里區(qū)、集美區(qū)、海滄區(qū)、同安區(qū)和翔安區(qū)六大區(qū)

各區(qū)獨(dú)具魅力

這里有山有海有騎樓有大厝

有得天獨(dú)厚的地理優(yōu)勢(shì)

無(wú)論是行走在集老廈門和新文藝為一體的小資生活聚集地思明區(qū)

還是著名的僑鄉(xiāng)和風(fēng)景旅游區(qū)(陳嘉庚故居、鰲園歸來(lái)園、園博苑等)的集美區(qū)

都能遇見(jiàn)時(shí)尚、舒適、輕奢的ROMANTIC

圖片源自網(wǎng)絡(luò)

ROMANTIC

特色無(wú)處不在，設(shè)計(jì)改變生活

為廣大消費(fèi)者帶來(lái)更時(shí)尚的家居體驗(yàn)

和最優(yōu)質(zhì)的服務(wù)

羅曼締克瓷磚無(wú)論在國(guó)際舞臺(tái)上還是國(guó)內(nèi)市場(chǎng)上，一直保持著積極形象，好品牌、好產(chǎn)品、好服務(wù)經(jīng)得起考驗(yàn)。2014年，廈門卓建利正式簽約羅曼締克瓷磚達(dá)成合作，福建省第一家ROMANTIC專賣店誕生。在過(guò)去的五年，ROMANTIC卓總從一家店發(fā)展到3家店和1家分銷店，選址均為核心商圈的優(yōu)質(zhì)商場(chǎng)，網(wǎng)點(diǎn)輻射整個(gè)廈門，客流巨大，業(yè)績(jī)穩(wěn)定。規(guī)模化經(jīng)營(yíng)，使整體業(yè)績(jī)?cè)鲩L(zhǎng)，貨品得以動(dòng)態(tài)調(diào)整，人員不斷優(yōu)化，ROMANTIC品牌效應(yīng)得到最大化擴(kuò)展。

Romantic Ceramic tile has always maintained a positive image on the international stage and in the domestic market. Good brands, good products and good services can stand the test. In 2014, Xiamen Zhuo Jianli officially signed a contract with Romantic Dike to reach cooperation, and the first ROMANTIC store in Fujian Province was born. In the past five years, ROMANTIC Zhuo has grown from one store to three stores and one distribution store, all of which are located in high-quality shopping malls in core business districts. The outlets radiate throughout Xiamen, with huge passenger flow and stable performance. Large-scale operations increase the overall performance, dynamic adjustment of goods, continuous optimization of personnel, and maximum expansion of the ROMANTIC brand effect.

卓總是羅曼企業(yè)商學(xué)院的金牌講師

他的設(shè)計(jì)營(yíng)銷課程深受全國(guó)經(jīng)銷商喜歡

如今，卓總用了整整五年的時(shí)間，卓總在廈門這個(gè)美麗的鷺島城市，島內(nèi)島外一共建立了三個(gè)獨(dú)立的專賣店，擁有了一支專業(yè)的營(yíng)銷團(tuán)隊(duì)，渠道也足見(jiàn)成熟，業(yè)績(jī)從當(dāng)年的80萬(wàn)躍進(jìn)到今天的800萬(wàn)以上。或許在旁人看到，店面營(yíng)業(yè)額能達(dá)到今天的成績(jī)，有上萬(wàn)個(gè)理由，但是對(duì)于卓總來(lái)說(shuō)，答案只有一個(gè)——專注的力量。

Today, Mr. Zhuo spent a full five years. Mr. Zhuo has established three independent stores in Xiamen, a beautiful island city on and off the island, and has a professional marketing team. , The performance jumped from 800,000 that year to more than 8 million today. Maybe someone else sees that there are tens of thousands of reasons for the store's turnover to reach today's results, but for Zhuo, the answer is only one-the power of concentration.

“2014年5月ROMANTIC第一家廈門專賣店成立，那時(shí)候的店面并不起眼，位于島內(nèi)并不起眼的建材市場(chǎng)里。沒(méi)有成熟的營(yíng)銷團(tuán)隊(duì)，沒(méi)有厚實(shí)的業(yè)務(wù)基礎(chǔ)，沒(méi)有規(guī)范的店面管理系統(tǒng)，起步之艱，不難想象。但是，從決定工作ROMANTIC代理的第一天開(kāi)始，我就立志要把這個(gè)瓷磚品牌之路進(jìn)行到底，我相信ROMANTIC的企業(yè)實(shí)力，堅(jiān)信ROMANTIC一定能給消費(fèi)者提供不一樣的家居環(huán)境”。這就是一個(gè)創(chuàng)業(yè)者最初的專注。

"In May 2014, ROMANTIC's first Xiamen store was established. At that time, the store was not eye-catching, and it was located in the inconspicuous building materials market on the island. There was no mature marketing team, no solid business foundation, and no standardized store management. The system is difficult to start, and it is not difficult to imagine. However, from the first day when I decided to work as a ROMANTIC agent, I was determined to carry out this tile brand road to the end. I believe ROMANTIC's enterprise strength and firmly believe that ROMANTIC will definitely give consumers Provide a different home environment. " This is the initial focus of an entrepreneur.

2014年ROMANTIC首家廈門專賣店開(kāi)業(yè)，羅曼企業(yè)董事長(zhǎng)劉勝紅（右）和卓總合照

ROMANTIC第二家廈門專賣店

ROMANTIC第三家廈門專賣店

2016年，持續(xù)低迷的房產(chǎn)市場(chǎng)給家居企業(yè)造成另一個(gè)寒冬，但是，卓總卻認(rèn)為，房地產(chǎn)市場(chǎng)的低迷確實(shí)給建材市場(chǎng)造成了一定的影響，但同時(shí)也到了一個(gè)行業(yè)洗牌的時(shí)刻。卓總認(rèn)為，做得好能堅(jiān)持下來(lái)的企業(yè)以后會(huì)更好，做的不好堅(jiān)持不下去的企業(yè)就會(huì)逐漸退出。鷺島廈門，東南沿海重要的中心城市、港口及風(fēng)景旅游城市，很多中高端客戶群體集中在這個(gè)城市，雖然面積不大，但是消費(fèi)能力很高。

In 2016, the continued downturn in the real estate market caused another cold winter for home furnishing companies. However, Mr. Zhuo believed that the downturn in the real estate market did have a certain impact on the building materials market, but at the same time it was time for the industry to reshuffle. Mr. Zhuo believes that companies that do a good job and stick to it will be better in the future, and companies that do not do it well will gradually withdraw. Ludao Xiamen, an important central city, port and scenic tourist city on the southeast coast, many middle and high-end customer groups are concentrated in this city. Although the area is small, the consumption capacity is high.

在這種情況下，各種市場(chǎng)推廣會(huì)起到很大的作用。于是，卓總開(kāi)始參與廠家為期定制的促銷活動(dòng)，卓總在處理與廠商的關(guān)系過(guò)程中始終秉承‘合力共贏’的原則，他知道在市場(chǎng)還是相對(duì)散亂的局面，缺乏良好的、長(zhǎng)遠(yuǎn)的行業(yè)指導(dǎo)，孤軍奮斗，是注定失敗的。就在同年三月，卓總在廠家的協(xié)助下參加了當(dāng)?shù)氐囊粓?chǎng)家博會(huì)。正所謂“酒香不怕巷子深”，好產(chǎn)品+好戰(zhàn)略，一場(chǎng)活動(dòng)讓廈門店一共簽下36個(gè)訂單。36對(duì)卓總而言，那是一個(gè)多么珍貴的數(shù)字，它讓卓總看到了希望，找到了新出路，卓總知道要“活下去”，不能單靠傳統(tǒng)的零售渠道，必須要結(jié)合活動(dòng)營(yíng)銷和推廣。

In this case, various marketing promotions will play a big role. Therefore, Mr. Zhuo began to participate in manufacturers' customized promotional activities. Mr. Zhuo always adhered to the principle of "joint effort and win-win" in the process of relationship with manufacturers. He knew that the market was still relatively scattered and lacked a good, long-term industry Guidance and struggle alone are doomed to failure. In March of the same year, Mr. Zhuo participated in a local home fair with the assistance of manufacturers. As the so-called "wine fragrance is not afraid of the alleys", good products + good strategy, a campaign let Xiamen stores signed a total of 36 orders. 36 For Mr. Zhuo, what a precious figure it is. Mr. Zhuo sees hope and finds a new way. Mr. Zhuo knows that he must “l(fā)ive”. He cannot rely on traditional retail channels alone. And promotion.

卓總在全國(guó)終端賦能特訓(xùn)長(zhǎng)沙站

卓總在全國(guó)終端賦能特訓(xùn)鄭州站

卓總在全國(guó)終端賦能特訓(xùn)沈陽(yáng)站

卓總在全國(guó)終端賦能特訓(xùn)南京站

2016-2019年，卓總積極與廠家互動(dòng)，做好市場(chǎng)規(guī)劃，參與多種戰(zhàn)略性營(yíng)銷活動(dòng)，重金投放戶外廣告推廣，每年堅(jiān)持與客運(yùn)站和高鐵傳媒、LED廣播等優(yōu)秀資源聯(lián)手合作。

From 2016 to 2019, Mr. Zhuo actively interacted with manufacturers, made good market planning, participated in various strategic marketing activities, invested heavily in outdoor advertising, and insisted on cooperating with passenger stations and excellent resources such as high-speed rail media and LED broadcasting every year.

市場(chǎng)引導(dǎo)廣告

公交車車身廣告

廈門標(biāo)志性工地BRT專線及地鐵一號(hào)線