臨沂ELIZABETH代理商-楊常青

“我認(rèn)為，要想成功，就得竭盡全力地去做，多想辦法，多去嘗試。”

— 楊常青

2006年，臨沂ELIZABETH代理商楊常青（楊總）瞄準(zhǔn)建材行業(yè)，帶著滿腔熱血和堅(jiān)定不移的信心，僅靠借來的17000元開始白手起家，自主創(chuàng)業(yè)。當(dāng)時(shí)，楊總從做瓷磚批發(fā)起步，摸索前行。憑借楊總的一份執(zhí)著、兩個(gè)堅(jiān)持（堅(jiān)持學(xué)習(xí)，堅(jiān)持誠(chéng)信經(jīng)營(yíng)）在當(dāng)?shù)貥淞⒘肆己玫目诒e累了越來越多的客戶資源，執(zhí)行到位的售前售后服務(wù)更是讓很多老客戶主動(dòng)轉(zhuǎn)介紹新客戶到店，店面生意蒸蒸日上。

In 2006, Linyi ELIZABETH agent Yang Changqing (Yang Zong) aimed at the building materials industry, with passion and unswervingly confidence, started his own business from scratch with only borrowed 17,000 yuan. At that time, Yang always starts from doing ceramic tile wholesale, groping forward. By virtue of Yang's persistence and two persistences (insist on learning, insist on honest management), Yang has established a good reputation in the local area and accumulated more and more customer resources. The pre-sales and after-sales service in place has made many old customers take the initiative to introduce new customers to the store, and the store business is flourishing.

2016年，陶瓷行業(yè)不景氣，市場(chǎng)銷量下滑嚴(yán)重，批發(fā)營(yíng)銷模式進(jìn)入困難期。“越是困難越得想設(shè)法找出路”，同樣面對(duì)大環(huán)境危機(jī)，楊總卻比其他人更冷靜，更理智。在楊總的思維里，對(duì)他來說“不敢折騰不轉(zhuǎn)變思維，遲早會(huì)被市場(chǎng)淘汰”。于是，2016年楊總決定轉(zhuǎn)型，向“品牌”轉(zhuǎn)型，也許是一條新出路。

In 2016, the ceramic industry was in recession, and the market sales declined seriously. The wholesale marketing mode entered a difficult period. "The more difficult it is, the more I want to find a way out." Faced with the same environmental crisis, Mr Yang was calmer and more rational than others. In General Yang's thinking, for him, "dare not toss not to change the thinking, sooner or later will be eliminated by the market." Therefore, In 2016, President Yang decided to transform. "Brand going to sea" may be a new way out.

臨沂ELIZABETH代理商-楊常青

參與廠家組織的終端巡回培訓(xùn)活動(dòng)

2018年9月，楊總旗下第一家伊莉莎白瓷磚品牌專賣店正式投入裝修。對(duì)于為何會(huì)選擇與伊莉莎白品牌合作，楊總表示，伊莉莎白瓷磚是一個(gè)很年輕化的現(xiàn)代瓷磚品牌，非常迎合主流消費(fèi)者的需求，個(gè)性特色的優(yōu)勢(shì)產(chǎn)品，在市場(chǎng)很有競(jìng)爭(zhēng)力，對(duì)此，他對(duì)伊莉莎白品牌的發(fā)展充滿了信心。

In September 2018, The first Elizabethan tile store was officially renovated. As for why he chose to cooperate with Elizabeth brand, Mr. Yang said that Eliza White ceramic tile is a modern ceramic tile brand with very young age, which meets the needs of mainstream consumers very much. As a competitive product with unique characteristics, He is full of confidence in the development of Elizabeth brand.

建材市場(chǎng)進(jìn)出口廣告

轉(zhuǎn)型后的楊總，開始尋求品牌化的發(fā)展道路，為了提升品牌的知名度，楊總選擇在臨沂當(dāng)?shù)厝肆髯疃嗟慕ú氖袌?chǎng)正大門口和所有進(jìn)出口，影院，公交車；地段最好的路牌；精準(zhǔn)度高效的小區(qū)燈箱，當(dāng)?shù)刂娕_(tái)等平臺(tái)斥資投入大量廣告，就如楊總所說“能做的廣告幾乎都做了”，讓伊莉莎白瓷磚在臨沂成為家喻戶曉的知名品牌。

After the transformation, General Manager Yang began to seek for a brand development path. In order to enhance the brand awareness, General Manager Yang chose the building materials market with the largest local population in Linyi and all import and export markets, cinemas and buses. The best street sign in the location; The precise and efficient light boxes in the community, the local radio station and other platforms invested a lot of advertising, just as Mr. Yang said, "almost all the advertisements that can be made", which made Elizabeth tiles become a household name in Linyi.

路牌廣告

公交車廣告

臨沂ELIZABETH團(tuán)隊(duì)

據(jù)楊總提到，2019年跟當(dāng)?shù)刂娕_(tái)都市101合作效果很好，電臺(tái)前期宣傳，并在活動(dòng)落地當(dāng)天帶領(lǐng)業(yè)主直接到店選購(gòu)，簽單成效可觀，讓楊總更加堅(jiān)定了廣告宣傳帶來的效益。

According to Yang, the cooperation with local well-known radio station City 101 in 2019 has achieved good results. During the early stage of the radio promotion, the owner was led to shop directly on the day of the event's landing, and the signing of the order has achieved remarkable results, which further strengthened The benefits brought by advertising.

活動(dòng)現(xiàn)場(chǎng)，業(yè)主們超低價(jià)選購(gòu)到心儀的瓷磚產(chǎn)品喜上眉梢

除了在廣告上不惜重本，楊總還會(huì)尋求與裝修公司、與設(shè)計(jì)工作室合作，精耕渠道銷售，利用各種優(yōu)質(zhì)的資源平臺(tái)，開拓多渠道銷售。

In addition to advertising at heavy cost, Yang will also seek and decoration companies, and design studio cooperation, fine cultivation of channel sales, the use of a variety of high-quality resources platform, the development of multi-channel sales.

310㎡臨沂蒙陰ELZABETH

洞察市場(chǎng)變化，轉(zhuǎn)變發(fā)展思維，選對(duì)品牌加盟，制定有效策略，正是出于楊總這樣的睿智，在廠家的扶持下，在不到兩年的時(shí)間里，楊總在當(dāng)?shù)匾寻l(fā)展了五家伊莉莎白瓷磚品牌專賣店（臨沂沂南店、沂水店、蒼山店、郯城店、蒙陰店），和四家專賣區(qū)，第六家360㎡平邑店馬上進(jìn)入裝修。

Insight into market changes, the transformation development thinking, choose the right brand to join, make effective strategy, is Yang always wise, under the support of manufacturers, in less than two years, Yang has developed five stores in local (linyi weapons shop, more shops, features shops, TanCheng shop, darkened shop), and four monopoly area, the sixth house 360 ㎡ pingyi shop immediately into the decoration.

280㎡臨沂沂水ELIZABETH

270㎡臨沂郯城ELIZABETH

200㎡臨沂蒼山ELIZABETH

170㎡臨沂沂南ELIZABETH

在楊總的眼里，真正的好產(chǎn)品，經(jīng)得住市場(chǎng)的考驗(yàn)。對(duì)于伊莉莎白瓷磚，他充滿了絕對(duì)的信心，因此在店面的選擇上，楊總會(huì)在當(dāng)?shù)厥袌?chǎng)最好的位置，建最大的店，讓同行去評(píng)論。因?yàn)闂羁傁嘈牛挥匈|(zhì)量過硬才能經(jīng)得住同行的監(jiān)督，才不會(huì)辜負(fù)消費(fèi)者的信任。

In Mr. Yang's eyes, a really good product can stand the test of the market. He has absolute confidence in Elizabeth tiles, so when it comes to store selection, Yang always builds the biggest store in the best location in the local market and lets his peers review it. Because Mr Yang believes that only quality can withstand peer supervision, will not live up to the trust of consumers.

店面鑒賞