12月4日，伊莉莎白研習(xí)新知 ? 賦能終端培訓(xùn)會(huì)（山西站）圓滿結(jié)束。

On December 4, Elizabeth can study new knowledge ist fu terminal training ended (stand) in shanxi.

這是2020年疫情后，伊莉莎白瓷磚“終端強(qiáng)化訓(xùn)練班”首次線下開(kāi)課...

This is the first time that Elizabeth Tile has organized offline regional terminal training since the epidemic in 2020...

這次伊莉莎白研習(xí)社首次四大導(dǎo)師聯(lián)合出動(dòng)...

This is the first time that the Four mentors of the Elizabeth Institute have joined forces...

這里，山西，既是2020年伊莉莎白終端訓(xùn)練營(yíng)的首站，也將是本年度末站...

Here, Shanxi, the first stop of the Elizabeth Terminal Training Camp in 2020, will also be the end of the year...

12月3日，伊莉莎白瓷磚研習(xí)社社長(zhǎng)、品牌市場(chǎng)部經(jīng)理王飛率領(lǐng)著社團(tuán)三位講師親臨山西太原，為本次來(lái)自山西運(yùn)城，長(zhǎng)治，太谷，平遙，太原 ，忻州 ，襄垣，  臨汾，祁縣，隰縣 ，侯馬 ，襄汾等多地的學(xué)員進(jìn)行了兩天一日的賦能培訓(xùn)。

To December 3, Elizabeth ceramic tile study club President, brand marketing manager wang led three community lecturer in shanxi taiyuan, for this comes from shanxi yuncheng, changzhi, TaiGu, pingyao, taiyuan, xinzhou, XiangYuan, linfen, qixian, xi county, map of houma, XiangFen wait for more students to bring a day two days can assign training.

2020年，由于疫情的原因，伊莉莎白一直堅(jiān)持以線上授課模式，四位研習(xí)社老師每周制定不同的課程內(nèi)容，并針對(duì)品牌產(chǎn)品，營(yíng)銷，管理等多方面內(nèi)容進(jìn)行賦能培訓(xùn)，助力終端強(qiáng)化銷售知識(shí)和提升服務(wù)水平。

In 2020, due to the epidemic, Elizabeth has been adhering to the mode of online teaching. Four teachers of the institute develop different course contents every week, and conduct training and empowerment on brand products, marketing, management and other contents, so as to help the terminal to strengthen sales knowledge and improve service level.

“6個(gè)基本項(xiàng)”，“7個(gè)關(guān)鍵點(diǎn)”，“8大渠道”，圍繞著三大進(jìn)階體系內(nèi)容，講師們從“品牌認(rèn)知-產(chǎn)品掌握-門(mén)店?duì)I銷-渠道升級(jí)”全方位為學(xué)員們灌輸理論知識(shí)與實(shí)踐技巧，打造專業(yè)型銷售人員，高效提升業(yè)績(jī)。

"6 basic items", "7 key points" and "8 channels", focusing on the content of three advanced systems, lecturers from "brand cognition - product mastery - store marketing - channel upgrade" from a full range of theoretical knowledge and practical skills for students to build professional sales personnel, improve performance effectively.

市場(chǎng)部王飛經(jīng)理分享了伊莉莎白瓷磚18年的品牌發(fā)展之路，并對(duì)現(xiàn)有產(chǎn)品體系，核心競(jìng)爭(zhēng)產(chǎn)品及工藝特點(diǎn)，優(yōu)勢(shì)，進(jìn)行了全面介紹和重點(diǎn)分析。

微信作為當(dāng)今一個(gè)定位精準(zhǔn)，信息傳達(dá)率高，營(yíng)銷成本低的新媒體，如何高效利用微信促成營(yíng)銷？市場(chǎng)部邵文旭老師現(xiàn)場(chǎng)講解“個(gè)人微信營(yíng)銷及渠道吸粉蓄客”技巧。

WeChat, as a new media with accurate positioning, high information transmission rate and low marketing cost, how to effectively use WeChat to promote marketing? Teacher shao wenxu explained "personal WeChat marketing and channel to attract fans" skills on the training site.

市場(chǎng)部梁智杰老師帶來(lái)獨(dú)創(chuàng)的“門(mén)店銷售6+1模式”，教你如何快速獲得客戶認(rèn)可并成功促成交易；對(duì)設(shè)計(jì)師渠道有著獨(dú)特見(jiàn)解的翁?hào)|流老師則為學(xué)員們提出了一些開(kāi)拓設(shè)計(jì)師渠道的方案，以及后期如何去維護(hù)做出了指引。

Mr. Leong Chi-kit brings the original "store sales model 6+1", which teaches you how to quickly win customer recognition and successfully facilitate transactions; Mr. Weng Dongliu, who has his own unique views on designer channels, put forward some schemes for students to develop designer channels and how to maintain them in the later period.

培訓(xùn)期間，為了激勵(lì)學(xué)員積極學(xué)習(xí)和提升團(tuán)隊(duì)凝聚力，整場(chǎng)培訓(xùn)采取了分組PK的形式，通過(guò)課堂表現(xiàn)積分和學(xué)習(xí)后的理論知識(shí)考核，最終對(duì)每支隊(duì)伍進(jìn)行了成績(jī)排名，對(duì)表現(xiàn)優(yōu)異的團(tuán)隊(duì)給予了現(xiàn)金獎(jiǎng)勵(lì)，對(duì)所有通過(guò)考核的每一位學(xué)員頒發(fā)了結(jié)業(yè)證書(shū)。

During the training, in order to encourage students to actively learn and improve team cohesion, the whole training took the form of group PK, through classroom performance points and theoretical knowledge assessment after learning, the team and individual with outstanding performance was finally given cash reward, and the completion certificate was given to all the members who passed the assessment.

山西省區(qū)域經(jīng)理冷鴻為學(xué)員們頒發(fā)結(jié)業(yè)證書(shū).

Leng Hong, regional manager of Shanxi Province, was awarded the certificate of completion.