乘風(fēng)破浪，奮斗十九年，

初心不渝，揚(yáng)帆新征程。

Riding the wind and waves, fighting for 19 years,

Unswervingly from the beginning, set sail for a new journey.

4月19日，“同舟共濟(jì) 迎浪前行”伊莉莎白瓷磚2021年度經(jīng)銷(xiāo)商年會(huì)在佛山希爾頓酒店隆重舉辦。伊莉莎白瓷磚企業(yè)董事長(zhǎng)劉勝紅，企業(yè)總經(jīng)理陳煥定，企業(yè)副總經(jīng)理羅海紅，黎炳華，劉旭俊，品牌營(yíng)銷(xiāo)總經(jīng)理劉青青等公司領(lǐng)導(dǎo)，以及來(lái)自全國(guó)各地近600位經(jīng)銷(xiāo)商家人們齊聚一堂，共同回顧2020年企業(yè)輝煌成績(jī)，共商共議2021年的發(fā)展戰(zhàn)略部署。

On April 19, the 2021 Annual Distributor Conference of Elizabeth Tiles was grandly held at the Hilton Foshan. Elizabeth Tile Enterprise Chairman Liu Shenghong, Enterprise General Manager Chen Huanding, Enterprise Deputy General Manager Luo Haihong, Li Binghua, Liu Xujun, Brand Marketing General Manager Liu Qingqing and other company leaders, as well as nearly 600 dealers from all over the country, gathered together. , To review the brilliant achievements of the company in 2020 and discuss the development strategy deployment in 2021.

滿(mǎn)懷信心，共創(chuàng)未來(lái)

Full of confidence, create a better future

伊莉莎白瓷磚企業(yè)董事長(zhǎng)-劉勝紅

Liu Shenghong

ELIZABETH CERAMICS Chairman

峰會(huì)上，伊莉莎白瓷磚企業(yè)董事長(zhǎng)劉勝紅（以下簡(jiǎn)稱(chēng)“劉董”）對(duì)遠(yuǎn)道而來(lái)的經(jīng)銷(xiāo)商家人們表示了熱烈的歡迎，并對(duì)過(guò)去一年的企業(yè)做出了高度的總結(jié)。劉董提到，2020年新冠疫情對(duì)企業(yè)的生產(chǎn)、銷(xiāo)售都帶來(lái)不少困難，但是在廣大經(jīng)銷(xiāo)商和公司員工的共同努力下，伊莉莎白瓷磚的銷(xiāo)售業(yè)績(jī)卻逆勢(shì)增長(zhǎng)近40%。對(duì)于近幾年企業(yè)的發(fā)展勢(shì)力，劉董說(shuō)到，伊莉莎白瓷磚一直保持著高速增長(zhǎng)的趨勢(shì)，成為了行業(yè)冠軍的熱門(mén)品牌，成為紅星美凱龍，居然之家、華美立家等國(guó)內(nèi)龍頭家居賣(mài)場(chǎng)的A類(lèi)品牌和VIP品牌，得到了行業(yè)對(duì)我們的品牌作出高度認(rèn)可。期待全國(guó)經(jīng)銷(xiāo)商家人們與廠家一起共同學(xué)習(xí)，共同進(jìn)步，共同成長(zhǎng)，創(chuàng)造更加輝煌的未來(lái)。

At the summit, Liu Shenghong (hereinafter referred to as "Dong Liu"), chairman of ELZIABETH CERAMICS Enterprise, expressed a warm welcome to the dealers and family members who came from afar, and made a high-level summary of the enterprises in the past year. Liu Dong mentioned that the new crown epidemic in 2020 will bring many difficulties to the production and sales of enterprises, but with the joint efforts of dealers and company employees, the sales performance of ELZIABETH CERAMICS has increased by nearly 40% against the trend. . Regarding the development power of the company in recent years, Liu Dong said thatELZIABETH CERAMICS has maintained a trend of rapid growth and has become a popular brand among industry champions. It has become a red star Macalline, Jiaranzhijia, Huamei Lijia, etc. The category A brands and VIP brands of leading home furnishing stores have been highly recognized by the industry for our brands. Looking forward to the dealers and manufacturers across the country to learn together, make progress and grow together, and create a more brilliant future.

未來(lái)?已來(lái)

The future has come

伊莉莎白瓷磚品牌營(yíng)銷(xiāo)總經(jīng)理-劉青青 

Liu Qingqing

General Manager of Brand Marketing of ELZIABETH CERAMICS

伊莉莎白瓷磚品牌營(yíng)銷(xiāo)總經(jīng)理劉青青，以“未來(lái)?已來(lái)”為主題，深入地對(duì)目前的行業(yè)市場(chǎng)現(xiàn)狀進(jìn)行了剖析，提出了我們應(yīng)該如何應(yīng)對(duì)復(fù)雜的市場(chǎng)競(jìng)爭(zhēng)；通過(guò)充分認(rèn)知品牌的定位，優(yōu)勢(shì)，規(guī)劃品牌發(fā)展戰(zhàn)略；通過(guò)有效的產(chǎn)品策略，提升品牌競(jìng)爭(zhēng)力。

Liu Qingqing, general manager of brand marketing of ELZIABETH CERAMICS, with the theme of "Future, Has Come", deeply analyzed the current industry market status, and put forward how we should deal with the complex market competition; by fully cognizing the brand Positioning, advantages, planning brand development strategy; through effective product strategy, enhance brand competitiveness.

流量經(jīng)濟(jì)  私域打造

Flow economy private domain creation

伊莉莎白瓷磚市場(chǎng)部經(jīng)理-王飛

Wang Fei

ELZIABETH CERAMICS Marketing Manager

用互聯(lián)網(wǎng)的思維和方法，賦能品牌，助力終端。伊莉莎白瓷磚市場(chǎng)部總監(jiān)王飛，推出“品牌終端賦能系統(tǒng)V1.0”，通過(guò)連接總部與終端門(mén)店，終端門(mén)店與消費(fèi)者用戶(hù)之間的相通，用戶(hù)觸達(dá)，幫扶終端成功引流。

Use Internet thinking and methods to empower brands and help terminals. Wang Fei, Marketing Director of ELZIABETH CERAMICS, launched the "Brand Terminal Empowerment System V1.0". By connecting the headquarters and terminal stores, the communication between terminal stores and consumer users, users can reach and help the terminal to successfully drain traffic.

 設(shè)計(jì)與生活

Design and life

伊莉莎白瓷磚設(shè)計(jì)部經(jīng)理-陳志強(qiáng)

Chen Zhiqiang

Elizabeth Tile Design ManagerChen Zhiqiang

終端店面是品牌形象的窗口，是用戶(hù)的入口，是訂單的出口，好的形象門(mén)店可以對(duì)消費(fèi)者產(chǎn)生強(qiáng)烈的吸引力，會(huì)上，伊莉莎白瓷磚設(shè)計(jì)部經(jīng)理陳志強(qiáng)，現(xiàn)場(chǎng)帶來(lái)了“終端店面設(shè)計(jì)理念解讀”，把設(shè)計(jì)與生活融為一體，詮釋“國(guó)際 生活 家”的家居理念。

The terminal storefront is the window of the brand image, the entrance of users, and the exit of orders. A good image store can have a strong appeal to consumers. At the meeting, Chen Zhiqiang, manager of the ELZIABETH CERAMICS Design Department, brought " Interpretation of the design concept of the terminal store", which integrates design and life, and interprets the home concept of "International Living Home".

樹(shù)榜樣 共進(jìn)步

Set an example and make progress together

伊莉莎白瓷磚優(yōu)秀經(jīng)銷(xiāo)商分享

ELZIABETH CERAMICS Excellent Distributor Sharing

煙臺(tái)伊莉莎白瓷磚經(jīng)銷(xiāo)商-趙暉

Zhao Hui

Yantai ELZIABETH CERAMICS Distributor

石家莊伊莉莎白瓷磚經(jīng)銷(xiāo)商-趙鵬

Zhao Peng

Shijiazhuang ELZIABETH CERAMICS Distributor

北京伊莉莎白瓷磚經(jīng)銷(xiāo)商-王海龍

Wang Hailong

Beijing ELZIABETH CERAMICS Distributor

長(zhǎng)春伊莉莎白瓷磚經(jīng)銷(xiāo)商-黃春林

Huang Chunlin

Changchun ELZIABETH CERAMICS Distributor

三人行，必有我?guī)熝伞Ｏ騼?yōu)秀的人學(xué)習(xí)，才能讓自己變得更優(yōu)秀。四位優(yōu)秀經(jīng)銷(xiāo)商代表與大家分享了自身的實(shí)戰(zhàn)經(jīng)驗(yàn)，希望通過(guò)這些實(shí)用的、有價(jià)值的、寶貴的心得分享，幫助家人們打開(kāi)了更多的營(yíng)銷(xiāo)思路。

Three people, there must be my teacher Yan. Only by learning from good people can you become better. Four outstanding dealer representatives shared their practical experience with everyone, hoping to help their families open up more marketing ideas through sharing these practical, valuable and valuable experience.

新品預(yù)告 顏值出道

New product preview, debut appearance

伊莉莎白瓷磚產(chǎn)品部經(jīng)理-陳平

Chen Ping

ELZIABETH CERAMICS Product Manager

伊莉莎白瓷磚產(chǎn)品部陳平經(jīng)理現(xiàn)場(chǎng)為大家講解了整個(gè)產(chǎn)品結(jié)構(gòu)的組合，并呈現(xiàn)了近期即將推出上市的新系列產(chǎn)品。

Chen Ping, manager of ELZIABETH CERAMICS Product Department, explained the combination of the entire product structure and presented the new series of products that will be launched in the near future.

小美縫 大利潤(rùn)

Small beautiful sewing, big profit

伊莉莎白瓷磚美縫事業(yè)部-王海平

Wang Haiping

ELZIABETH CERAMICS Beauty Sewing Division

伊莉莎白19年的光輝榮耀的背后，離不開(kāi)每一位經(jīng)銷(xiāo)商家人們的共同努力。陶瓷行業(yè)近年來(lái)也發(fā)生了巨大的改變，面對(duì)嚴(yán)峻的市場(chǎng)形勢(shì)，全國(guó)家人們?nèi)阅苣軌虿煌跣模频Z前行。一群人，一條心，一起走。伊莉莎白瓷磚輝煌成績(jī)的背后，離不開(kāi)伊莉莎白所有家人的共同努力。

Behind the glorious glory of ELIZAEBTH's 19 years, it is inseparable from the joint efforts of every dealer and family. The ceramic industry has also undergone tremendous changes in recent years. Faced with the severe market situation, people throughout the country can still keep their original aspirations and move forward. A group of people, one mind, walk together. Behind the brilliant achievements of ELZIABETH CERAMICS, it is inseparable from the joint efforts of all ELIZABETH's family.

領(lǐng)導(dǎo)嘉賓致辭結(jié)束后，我們對(duì)過(guò)去一年表現(xiàn)優(yōu)秀的個(gè)人及團(tuán)隊(duì)進(jìn)行了表彰，對(duì)獲得“年度銷(xiāo)售冠軍”“年度優(yōu)秀經(jīng)銷(xiāo)商”“年度新銳經(jīng)銷(xiāo)商”“年度優(yōu)秀團(tuán)隊(duì)”“年度優(yōu)秀店面”榮譽(yù)的獲獎(jiǎng)家人頒發(fā)了獎(jiǎng)牌和獎(jiǎng)品獎(jiǎng)勵(lì)。

年度銷(xiāo)售冠軍

Annual sales champion

年度優(yōu)秀經(jīng)銷(xiāo)商

Outstanding Distributor of the Year

年度新銳經(jīng)銷(xiāo)商

New Distributor of the Year