我喜歡你，

不光是因為你的樣子，

還因為你努力學習的樣子~

I like you,

Not only because of your appearance,

Also because of the way you work hard~

5月20日，

在這個被賦予特殊意義的日子里，

伊莉莎白瓷磚大型區(qū)域培訓會，

“研習新知 ? 賦能終端（華東站） ”順利結營！

May 20,

On this day that is given a special meaning,

Elizabeth Tiles Large-scale Regional Training Conference,

"Study New Knowledge · Empowering Terminal (East China Station)" successfully concluded!

5月17日，來自江蘇，浙江，福建，江西，安徽五大省會，35位終端銷售精英齊聚義烏，閉關修內功，潛心研戰(zhàn)術。這次，伊莉莎白瓷磚研習社5位導師成團上場，賦能終端。

On May 17, 35 terminal sales elites from the five major provincial capitals of Jiangsu, Zhejiang, Fujian, Jiangxi and Anhui gathered in Yiwu to retreat and study internal skills and devote themselves to tactics. This time, five tutors from the Elizabeth Tile Research Institute came on stage in a group to empower the terminal.

3天，15門課程，從品牌，產品，營銷，設計，渠道5大方面全方位為學員們傳授知識，技能，經驗。

3 days, 15 courses, from the brand, product, marketing, design, channel 5 major aspects to impart knowledge, skills, and experience to the students.

伊莉莎白瓷磚市場部經理-王飛

Elizabeth Ceramics Marketing Manager-Wang Fei

了解品牌文化，追溯發(fā)展歷史，精準品牌定位。在王飛經理的詳細講解下，學員們對品牌的認識有了一個系統(tǒng)化的認知。

夯實品牌基礎知識外，王飛經理進一步為大家分析了“消費者心理”，通過對消費者的消費心理，行為心理進行分析講解，幫助學員在實踐營銷中提高敏感度和應對能力，鎖定消費者的某種心理，通過有效的應對，達成成交。

Understand the brand culture, trace the development history, and accurately position the brand. Under the detailed explanation of Manager Wang Fei, the trainees had a systematic understanding of the brand.

In addition to consolidating the basic knowledge of the brand, Manager Wang Fei further analyzed the "consumer psychology" for everyone, and through the analysis and explanation of the consumer psychology and behavior psychology of consumers, he helped the trainees improve their sensitivity and response ability in practical marketing, and targeted consumers A certain psychology, through effective response, reached a deal.

伊莉莎白瓷磚產品部經理-陳平

Elizabeth Ceramics Product Manager-Chen Ping

熟練產品體系，強化產品優(yōu)勢。陳平經理給學員們回顧了品牌產品的五年開發(fā)歷程，對現(xiàn)在的六大產品品類的賣點優(yōu)勢及應用場所進行了詳細的解說。此外，陳平經理還對未來產品市場的趨勢進行了分析，并展示了近段時間即將推出的新產品。

Familiar with product system and strengthen product advantages. Manager Chen Ping reviewed the five-year development history of branded products to the trainees, and gave a detailed explanation of the current six major product categories' advantages and applications. In addition, Manager Chen Ping also analyzed the trend of the future product market and demonstrated the new products that will be launched in the near future.

伊莉莎白瓷磚市場部活動推廣老師-蔡彬

Elizabeth Ceramic Tile Marketing Department Promotion Teacher-Cai Bin

高效開場，鎖定需求。直接快速了解客戶實際所需，快速促單。

品牌間的拼殺，如何通過多渠道獲客？蔡彬老師現(xiàn)場分享，通過提升“老客戶轉化率”和“異業(yè)聯(lián)盟渠道”提升終端成交率，以致達到門店業(yè)績提升。

掌握一套行之有效的銷售話術，能夠讓銷售變得更加專業(yè)。現(xiàn)場，蔡彬老師還跟學員們進行了一場銷售話術討論。

Start efficiently and lock in demand. Directly and quickly understand the actual needs of customers, and quickly promote orders.

How to get customers through multiple channels in the fight between brands? Teacher Cai Bin shared on the spot that the terminal transaction rate was increased by increasing the "old customer conversion rate" and "cross-industry alliance channels", so as to achieve the improvement of store performance.

Mastering a set of effective sales words can make sales more professional. At the scene, Mr. Cai Bin also had a discussion about sales skills with the students.

伊莉莎白瓷磚設計部空間設計師-劉如帥

Space Designer of Elizabeth Tile Design Department-Liu Rushuai

了解家裝風格的設計，學會產品間的搭配應用。家居設計中的疑難，劉如帥設計師可以為你解答。

Understand the design of home decoration style, and learn how to mix and apply products. Designer Liu Rushuai can answer the questions in home design.

伊莉莎白瓷磚市場部活動推廣老師-邵文旭

Elizabeth Ceramic Tile Marketing Department Promotion Teacher-Shao Wenxu

大單如何做設計方案？如何高效利用微信促成營銷？如何與裝飾公司打交道？如何做好終端促銷活動？邵文旭老師分別從四個方面提出實戰(zhàn)技巧，教導學員們在不同渠道上的不同打法。

How to design a large order? How to efficiently use WeChat to promote marketing? How to deal with decoration companies? How to do a good job in terminal promotions? Teacher Shao Wenxu put forward actual combat skills from four aspects, and taught students different ways of playing on different channels.

分組比賽

Group game

理論知識考核

Theoretical knowledge assessment

對優(yōu)異團隊進行現(xiàn)金獎勵

Give cash rewards to outstanding teams

伊莉莎白瓷磚研習社以賦能終端為己任，旨在通過打造學習型團隊，幫助終端快速成長，建立一支支專業(yè)，卓越的精英團隊。未來，我們也將根據(jù)終端所需，開發(fā)更多專題課件，通過線上授課，線下開班的形式，助力終端業(yè)績提升。

Elizabeth Tile Research Institute takes empowering the terminal as its mission, and aims to help the terminal grow rapidly by building a learning team, and build a professional and excellent elite team. In the future, we will also develop more thematic courseware according to the needs of the terminal, and help improve terminal performance through online teaching and offline classes.