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7月20日，來(lái)自河北滄州，邢臺(tái)，張家口，永年，峰峰礦區(qū)，廣宗，廣平，魏縣，威縣等多地區(qū)的經(jīng)銷商匯集一堂，展開(kāi)了兩天干貨滿滿的課程學(xué)習(xí)。本次賦能培訓(xùn)，3位活動(dòng)推廣講師分別從品牌、產(chǎn)品、營(yíng)銷、渠道4大方面，全方位系統(tǒng)地幫助經(jīng)銷商從理論知識(shí)的提升到實(shí)踐技能方法的掌握。

On July 20th, distributors from Cangzhou, Xingtai, Zhangjiakou, Yongnian, Fengfeng mining area, Guangzong, Guangping, Weixian, Weixian and other regions gathered together to start a two-day course full of dry goods. In this empowerment training, the three event promotion lecturers were able to systematically help dealers from the promotion of theoretical knowledge to the mastery of practical skills and methods from the four major aspects of brand, product, marketing, and channels.

Activity Promotion Teacher-Shao Wenxu

了解品牌文化，精準(zhǔn)品牌定位，熟悉產(chǎn)品體系。邵文旭老師圍繞品牌和產(chǎn)品方面，幫助學(xué)員對(duì)品牌和產(chǎn)品建立系統(tǒng)的認(rèn)知。

夯實(shí)品牌基礎(chǔ)知識(shí)外，邵文旭老師進(jìn)一步為大家?guī)?lái)了助力終端成交的“四步法”，從“迎賓破冰”“品牌介紹””挖掘客戶需要”“產(chǎn)品銷售法則”四個(gè)入口，幫助學(xué)員提高訂單成交率。

Understand brand culture, precise brand positioning, and be familiar with product system. Teacher Shao Wenxu helps trainees to establish a systematic understanding of brands and products around the brand and products.

In addition to consolidating the basic knowledge of the brand, Mr. Shao Wenxu further brought you the "four-step method" to help terminal transactions, from the four entrances of "welcoming guests and breaking the ice", "brand introduction", digging out customer needs, and "product sales rules" to help students Increase the order turnover rate.

 Activity Promotion Teacher-Liang Zhijie

產(chǎn)品是如何從原料變成瓷磚成品？我們的產(chǎn)品與其他品牌相比，到底優(yōu)勢(shì)在哪里？培訓(xùn)會(huì)上，梁智杰老師對(duì)品牌5大產(chǎn)品品類的賣(mài)點(diǎn)優(yōu)勢(shì)及應(yīng)用場(chǎng)所進(jìn)行了詳細(xì)的解說(shuō)。幫助學(xué)員學(xué)會(huì)在營(yíng)銷中有效地介紹產(chǎn)品給客戶。

How does the product change from raw material to finished ceramic tile? Compared with other brands, what are the advantages of our products? At the training meeting, Mr. Liang Zhijie gave a detailed explanation on the selling point advantages and application places of the brand's five major product categories. Help students learn to effectively introduce products to customers in marketing.

Activity Promotion Teacher-Jiang Yang

掌握消費(fèi)者的消費(fèi)心理，通過(guò)對(duì)消費(fèi)者的消費(fèi)心理，行為心理進(jìn)行分析講解，幫助學(xué)員在實(shí)際營(yíng)銷中提高敏感度和應(yīng)對(duì)能力，鎖定消費(fèi)者的某種心理，通過(guò)有效的應(yīng)對(duì)，達(dá)成成交。

Grasp the consumer psychology of consumers, analyze and explain the consumer psychology and behavior psychology of consumers, help trainees to improve their sensitivity and coping ability in actual marketing, lock in a certain psychology of consumers, and achieve transactions through effective responses.

三位導(dǎo)師在課程的編制上，更側(cè)重于從實(shí)際營(yíng)銷活動(dòng)中總結(jié)的一些技巧經(jīng)驗(yàn)分享給學(xué)員們，并引導(dǎo)通過(guò)學(xué)員分享自身的經(jīng)驗(yàn)交流，互相學(xué)習(xí)，互相探討，共同成長(zhǎng)。

In the preparation of the courses, the three tutors focused more on sharing some skills and experience summarized from actual marketing activities to the students, and guided the students to share their own experiences, exchanges, learn from each other, discuss each other, and grow together.

如何高效開(kāi)場(chǎng)，快速鎖定需求？如何與裝飾公司打交道？如何做好小區(qū)推廣？如何識(shí)破終端騙局？聽(tīng)聽(tīng)3位老師如何教導(dǎo)學(xué)員們?cè)诓煌郎系牟煌蚍ā?/span>

How to start efficiently and quickly lock in demand? How to deal with decoration companies? How to do a good job in community promotion? How to spot terminal scams? Listen to how the 3 teachers teach students how to play differently on different channels.