研習社 | 2場充電課程，能力滿滿！伊莉莎白終端賦能培訓會（河北站）
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河北的盛夏，驕陽似火，
燃起了河北團隊的學習熱情。
7月20-23日，伊莉莎白瓷磚研習社講師團應終端經銷商需求，來到河北石家莊，為當地的經銷商和分銷商團隊開展了兩場品牌賦能培訓會。
In the midsummer of Hebei, the sun is like fire,
It ignited the learning enthusiasm of the Hebei team.
From July 20th to 23rd, the lecturer group of Elizabeth Ceramic Tile Research Society came to Shijiazhuang, Hebei Province to meet the needs of terminal dealers and held two brand empowerment training sessions for local dealers and distributor teams.
第一場
冀南地區部分經銷團隊
有人說，
唯一能持久的競爭優勢，
便是勝過競爭對手的學習能力。
在復雜多變的市場環境中，
終端經銷商需要順應趨勢調節自身，
通過主動學習，強化自身專業能力，
才能突破重圍，穩戰穩贏。
Someone said,
the only sustainable competitive advantage,
It is the ability to learn better than competitors.
In a complex and changeable market environment,
terminal dealers need to adjust themselves according to the trend,
Through active learning, strengthen one's own professional ability,
in order to break through the siege and win the battle steadily.
7月20日，來自河北滄州，邢臺，張家口，永年，峰峰礦區，廣宗，廣平，魏縣，威縣等多地區的經銷商匯集一堂，展開了兩天干貨滿滿的課程學習。本次賦能培訓，3位活動推廣講師分別從品牌、產品、營銷、渠道4大方面，全方位系統地幫助經銷商從理論知識的提升到實踐技能方法的掌握。
On July 20th, distributors from Cangzhou, Xingtai, Zhangjiakou, Yongnian, Fengfeng mining area, Guangzong, Guangping, Weixian, Weixian and other regions gathered together to start a two-day course full of dry goods. In this empowerment training, the three event promotion lecturers were able to systematically help dealers from the promotion of theoretical knowledge to the mastery of practical skills and methods from the four major aspects of brand, product, marketing, and channels.
活動推廣老師
邵文旭
Activity Promotion Teacher-Shao Wenxu
了解品牌文化，精準品牌定位，熟悉產品體系。邵文旭老師圍繞品牌和產品方面，幫助學員對品牌和產品建立系統的認知。
夯實品牌基礎知識外，邵文旭老師進一步為大家帶來了助力終端成交的“四步法”，從“迎賓破冰”“品牌介紹””挖掘客戶需要”“產品銷售法則”四個入口，幫助學員提高訂單成交率。
Understand brand culture, precise brand positioning, and be familiar with product system. Teacher Shao Wenxu helps trainees to establish a systematic understanding of brands and products around the brand and products.
In addition to consolidating the basic knowledge of the brand, Mr. Shao Wenxu further brought you the "four-step method" to help terminal transactions, from the four entrances of "welcoming guests and breaking the ice", "brand introduction", digging out customer needs, and "product sales rules" to help students Increase the order turnover rate.
活動推廣老師
梁智杰
Activity Promotion Teacher-Liang Zhijie
產品是如何從原料變成瓷磚成品？我們的產品與其他品牌相比，到底優勢在哪里？培訓會上，梁智杰老師對品牌5大產品品類的賣點優勢及應用場所進行了詳細的解說。幫助學員學會在營銷中有效地介紹產品給客戶。
How does the product change from raw material to finished ceramic tile? Compared with other brands, what are the advantages of our products? At the training meeting, Mr. Liang Zhijie gave a detailed explanation on the selling point advantages and application places of the brand's five major product categories. Help students learn to effectively introduce products to customers in marketing.
活動推廣老師
蔣洋
Activity Promotion Teacher-Jiang Yang
掌握消費者的消費心理，通過對消費者的消費心理，行為心理進行分析講解，幫助學員在實際營銷中提高敏感度和應對能力，鎖定消費者的某種心理，通過有效的應對，達成成交。
Grasp the consumer psychology of consumers, analyze and explain the consumer psychology and behavior psychology of consumers, help trainees to improve their sensitivity and coping ability in actual marketing, lock in a certain psychology of consumers, and achieve transactions through effective responses.
培訓結束
后全員
進行理論
知識考核，
并順利通關。
給本次培訓的最佳學員
給予現金獎勵
Give cash rewards to
the best trainees
of this training
第二場
伊莉莎白瓷磚
河北省石家莊經銷商及分銷團隊
為了更有針對性地學習知識與技能，在第一場培訓結束后，石家莊經銷商期望3位講師能夠開設一場專門面對石家莊團隊的專業培訓。3位講師根據伊莉莎白瓷磚在石家莊的市場發展情況，有針對性地展開了第二場培訓。
In order to learn knowledge and skills in a more targeted manner, after the first training session, the Shijiazhuang distributor expects that 3 lecturers can set up a professional training specifically for the Shijiazhuang team. According to the market development of Elizabeth Ceramics in Shijiazhuang, the three lecturers carried out the second training in a targeted manner.
3位老師和學員分享
Three teachers
shared with students
三位導師在課程的編制上，更側重于從實際營銷活動中總結的一些技巧經驗分享給學員們，并引導通過學員分享自身的經驗交流，互相學習，互相探討，共同成長。
In the preparation of the courses, the three tutors focused more on sharing some skills and experience summarized from actual marketing activities to the students, and guided the students to share their own experiences, exchanges, learn from each other, discuss each other, and grow together.
如何高效開場，快速鎖定需求？如何與裝飾公司打交道？如何做好小區推廣？如何識破終端騙局？聽聽3位老師如何教導學員們在不同渠道上的不同打法。
How to start efficiently and quickly lock in demand? How to deal with decoration companies? How to do a good job in community promotion? How to spot terminal scams? Listen to how the 3 teachers teach students how to play differently on different channels.
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