“勇氣,就是我們這個(gè)時(shí)代最好的回應(yīng)?!?br/>
這是雷軍2024年的年度演講關(guān)鍵詞。
在面對(duì)當(dāng)下紛繁復(fù)雜的市場(chǎng)環(huán)境,慕瓷始終帶著一份堅(jiān)持與執(zhí)著的勇氣,以持續(xù)的積累、長(zhǎng)遠(yuǎn)的布局、寬闊的視野規(guī)劃品牌發(fā)展之路,“得渠道者得天下”并非一句口號(hào),而是慕瓷在設(shè)計(jì)師渠道打造上踐行的信條。
In the face of the current complex market environment, MUZZI has always been supported by courage, planning the path of brand development with continuous accumulation, long-term layout, and broad vision. "Those who have channels have the world" is not a slogan, but a message that MUZZI practices in creating designer channels.
01. 主動(dòng)出擊,搶抓設(shè)計(jì)資源
慕瓷在啞光磚的賽道堅(jiān)持了八年,始終深耕啞光磚領(lǐng)域,堅(jiān)持原創(chuàng)的產(chǎn)品設(shè)計(jì),以差異化的啞光磚滿足多元市場(chǎng)及設(shè)計(jì)師的需求,因此,慕瓷獲得2024“京聞·創(chuàng)響杯”建筑裝飾產(chǎn)品設(shè)計(jì)大賽提名,以啞光磚特色品牌的企業(yè)身份參與全國(guó)巡講北京站的走訪,搶抓高端設(shè)計(jì)資源。
MUZZI has been in the field of matte tiles for eight years, deeply cultivating the field of matte tiles and insisting on original product design to meet the needs of diverse markets and designers with differentiated matte tiles. Therefore, MUZZI was nominated for Architectural Decoration Product Design Competition and participated in the national tour of Beijing station as a matte tile characteristic brand, seizing high-end design resources.
慕瓷董事長(zhǎng)助理孫秋云女士全程參與了本次巡講活動(dòng),與中國(guó)中建設(shè)計(jì)研究院黨委副書記、總經(jīng)理、中裝協(xié)材料應(yīng)用分會(huì)會(huì)長(zhǎng)趙維勇,以及中裝協(xié)材料應(yīng)用分會(huì)梁宏瑀秘書長(zhǎng)一行走進(jìn)中國(guó)中建設(shè)計(jì)研究院有限公司、北京筑邦建筑裝飾工程有限公司、中國(guó)建筑設(shè)計(jì)研究院有限公司、北京江河創(chuàng)建建筑裝飾設(shè)計(jì)研究院有限公司,孫總與各大設(shè)計(jì)研究院院長(zhǎng)、總裁、副總裁等領(lǐng)導(dǎo)進(jìn)行設(shè)計(jì)理念創(chuàng)新及瓷磚材料應(yīng)用的深入探討與交流,了解設(shè)計(jì)院的需求,傳遞慕瓷的品牌優(yōu)勢(shì)及產(chǎn)品特色,受到在場(chǎng)領(lǐng)導(dǎo)和嘉賓的贊賞,現(xiàn)場(chǎng)便收到相關(guān)項(xiàng)目的咨詢。
Ms. Sun Qiuyun, the assistant to the chairman of MUZZI, participated in the entire lecture tour.. Ms. Sun had understood the needs of the design institutes, conveyed MUZZI's brand advantages and product characteristics, and were praised by the leaders and guests present. Mr. Sun received recognition on site. Consultation on related projects.
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02. 聚力同心,賦能渠道建設(shè)
經(jīng)銷商是品牌打造的重要一環(huán),承擔(dān)著品牌推廣、渠道建設(shè)、銷售服務(wù)等角色。慕瓷董事長(zhǎng)助理孫秋云女士還到訪慕瓷北京專賣店,邀請(qǐng)經(jīng)銷商參與到本次北京設(shè)計(jì)研究院的活動(dòng),鏈接開拓的高端設(shè)計(jì)資源,賦能當(dāng)?shù)亟?jīng)銷商的設(shè)計(jì)師渠道建設(shè)。
Distributors are an important part of brand building, responsible for brand promotion, channel construction, sales services, and other roles. Ms. Sun Qiuyun also conducted market research at MUZZI's Beijing specialty store, conveyed the gains of this Beijing design institute to distributors, and linked the high-end design resources developed to empower local distributors' designer channel construction.
慕瓷北京經(jīng)銷商提及,對(duì)于當(dāng)下市場(chǎng)環(huán)境,最需要的就是勇氣,既要看到行業(yè)的A面----競(jìng)爭(zhēng)的加劇,又要看到泛家居行業(yè)的B面----新機(jī)會(huì)的涌現(xiàn)。慕瓷啞光磚作為行業(yè)特色品牌的引領(lǐng)者,將中國(guó)文化藝術(shù)與當(dāng)代時(shí)尚結(jié)合創(chuàng)新,打造讓年輕人引以為傲的國(guó)潮瓷磚,是順應(yīng)了當(dāng)下市場(chǎng)和消費(fèi)者的需求。慕瓷總部對(duì)經(jīng)銷商的賦能,讓他們能有更大的信心和決心,攜手總部,共同探索突圍之路。
MUZZI's Beijing distributor mentioned that we need to see both the A-side of the industry - the intensification of competition, and the B-side of the general home furnishing industry - the emergence of new opportunities. As the leader of the industry's characteristic brands, MUZZI matte tiles combine Chinese culture and art with contemporary fashion to create China-Chic tiles that young people are proud of.

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